social media usage in Canada

Social Media Usage in Canada (Users Statistics)


Are you curious to learn which social media platforms Canadians use the most?

D you want to know other useful social media statistics about users in Canada?

What are the social media sites that are the most widely used in Canada?

When I got up this morning, one of the first things I wanted to do was research and collect data on the many social media networks that are popular in Canada.

As a result, I conducted a significant amount of research (eight hours’ worth, to be precise), gathered all of the information and statistics that I could locate, and incorporated them into the following blog article.

Here are statistics about social media usage and users in Canada:


Users statistics on Social Media Platforms in Canada

It should come as no surprise that various social media platforms are so popular in Canada given that approximately 70 percent of the population is comprised of active users who log in at least once a month. With 35.15 million users, Facebook is the most popular platform, followed by YouTube (98%), WhatsApp (90%), and Instagram (77%).

According to statistics covering the period from December 2021 to December 2022, Android has the biggest percentage of users in Canada, with 54.95%, followed by Windows, which has 19.59%, and IOS, which has 1%. In addition, it has been shown that WhatsApp and Facebook are the most popular social media networks in Canada, with 90% of internet users having accounts on either platform. Facebook and WhatsApp have been recognized as the most popular social media networks in Canada. Twitter, LinkedIn, Spotify, Pinterest, and OnlyFans are a few of the many more prominent social networks.


social media stats for Canada (users statistics)


Statistics about the Use of Social Media in Canada by age (Stats)

Kepios research indicates that the number of people by age group using social media platforms in Canada has been steadily growing over the course of the last year. There was a 7.2% growth in the number of monthly active users from the year 2021 to the year 2022, which corresponds to an additional 2.8 million persons entering the ranks. This development is also seen in the popularity of various applications, with Android taking the lead with 54.95 percent of the user share. IOS comes in second place with 19.59%, followed by Windows. It is obvious that Canada is seeing a rise in the usage of social networking sites, and it seems that this pattern will continue as an increasing number of individuals join the online community.

Users of the social networks Facebook and Instagram in Canada, as well as in North America as a whole, are on the increase for people of all ages, but this is particularly true for users in the youngest age group, which is under 20 years old. This year has seen a steady decrease in the number of young Facebook users under the age of 20, as adolescent users on social networks in Canada and around North America are using Facebook less often than in previous years.

I personally like all of the content makers and influencers who come from Canada’s various social networks. Since I am such a huge lover of traveling, looking well, and eating, I follow quite a few of the people who work in the fashion, food, and travel industries.


Statistics from Facebook

Moving on to Facebook, this social media network has a user base of 32 million people, 51.5% of whom are female and 48.5% of which are male. It has a reach of about 70 percent of the population in Canada, making it the most popular social network in the country. The various services that Facebook offers, including as messaging and news feeds, are largely responsible for the social networking site’s immense popularity in the nation. In addition to providing amusement and a means of maintaining connections with friends and family, it also enables users to be abreast of unfolding events and fashions in the world today. It should come as no surprise that Facebook maintains its position at the top of the list considering the continued importance of the usage of social applications in Canada.

My opinion is that social media users in Canada are gradually moving away from Facebook and toward other social networking sites, as can be seen by the large number of Instagram users in the country; however, I still know many business owners, many of whom are my close friends, that still love to use Facebook and Facebook Messenger to engage with their customers, get more followers and keep them informed, increase awareness for their business representing their passion, and speed up their business development. This is despite the fact that I believe social media users in Canada are slowly shifting away from Facebook

Comparatively speaking, creating a Facebook page is more simpler and less expensive than creating a website, thus it is no surprise that many other nations have adopted this practice.


The Numbers Behind Youtube

YouTube comes in at number two on the list of the most popular social media sites in Canada, with a total of 2.52 billion active users, which represents 85.7 percent of the total number of internet users. According to a study that was conducted in 2021, it was found that 44.4% of respondents used social media, and YouTube accounted for 35.6% of that number. This cookie is used for identifying the visitor browser on re-visits to the website, and the study found that 44.4% of respondents used social media. Additionally, this cookie via embedded YouTube videos captures anonymous statistical data that is helpful to advertisers in understanding the worldwide landscape of social media.

Because I have a few friends and coworkers who are Canadian, I can attest to the fact that Canadians like utilizing YouTube just as much as I do. In particular, for searching for Canadian content, music, recipes, and information on a wide variety of topics while eating breakfast or lunch, the same manner that I do every morning.


Canadian social media statistics (users stats)


The Numbers Behind Twitter users

Over the course of the last several years, Canada has seen a continuous rise in the number of active users on the social media platform called Twitter. As of the month of October 2022, there were 544 million people in the nation who used Twitter. This is a demonstration of the influence that social media platforms have in Canada and the extent to which they are used all around the nation. Even if Twitter is not as popular as some of the other platforms for social media, it still has a significant presence in the nation and may be used for efficient communication and marketing reasons, this is why many people buy Twitter followers in Canada.

We were all using Twitter together, particularly to keep up with American news and tech news while I was in Canada for a few months. While I was there, I met several American expats who were living in Colombian cities like Toronto and Montreal.


The Numbers Behind Instagram users

Moving on to Instagram, this social media site has been seeing consistent expansion in Canada. According to the statistics, it has a very respectable number of active users in Canada, amounting to 77 percent of all users. The most active age groups on Instagram in Canada are those ranging from 18 to 24 years old (30.1%) and those ranging from 25 to 34 years old (31.5%) respectively. It is important to note that the growth of Instagram among ladies over 65 years old was over 1.3% in 2021, while the increase among men over 65 years old was just 1%.

Instagram is, in my opinion, still the most popular social network, particularly among young women who are under the age of thirty. As an expat who has spent a significant amount of time living in Canada, I can say with confidence that this is the case. It’s common knowledge that women in Canada have a passion for taking stunning photographs, and after some research, I discovered that Instagram is the ideal social media platform for this segment of the population and that’s why many people buy Instagram followers in Canada.


TikTok’s Stats and Information

TikTok has established itself as a frontrunner among young people in Canada as the use of social media continues to gain traction here. According to the advertising resources provided by ByteDance, it was the third most popular social media network in Canada in early 2022, with 13.65 million members aged 18 and older in the nation. On the platform, visitors spend an average of 3 minutes and 32 seconds of their time, and they browse 8 pages during each visit (Similarweb-Tiktok, 2021). It is abundantly evident that TikTok has rapidly evolved into an essential component of day-to-day life in Canada.

I was really on a business trip in Canada at the time when TikTok was first introduced there, so it left an impression on me. Teenagers could be seen dancing all over the streets of Montreal and in the shopping malls. They were making those amusing dance videos and submitting them on TikTok in the hopes that they would go viral. That’s why many people buy TikTok followers in Canada.


The Numbers Behind Snapchat users

Additionally, 32 percent of Snapchat’s active users visit the site on a daily basis, making it one of the most popular social media platforms in Canada. According to the information provided by the firm, there were 17.95 million users of this multimedia messaging app in Mexico in the month of January 2021. The percentage of Canadians who use Snapchat on a daily basis averages out to 46%, with 27% using the app weekly and 27% using it less often. Snapchat has proven to be an effective marketing tool for businesses, in part because it enables users to quickly communicate with the people they are trying to reach.

Although I do not use Snapchat myself, I have learnt through a Canadian partner that it is quite popular among users in Canada. My partner is from Canada. My investigation into the statistics of Snapchat has led me to the conclusion that, of all the social networks available in Canada, Snapchat is without a doubt one of the ones that enjoys the greatest level of popularity among the country’s residents.


Statistics from Linkedin users

Moving on to LinkedIn statistics, the business-oriented social networking website has 11.99 million members in Canada. This is a fantastic chance to network with professionals as well as other individuals in the nation who have similar interests. Women make up 44.5% of the user population, while males make up 55.5% of the user base. LinkedIn also provides advertisers with a monthly advertising audience reach statistic that is calculated based on the total number of users registered with the platform. Because of this, companies are able to market their goods and services directly to the people who are most likely to be interested in them, making this a fantastic platform for raising their profile and establishing their brand.

When I first arrived in Canada, it had only been a few years since I had left the United States. When I was looking for a new job, I spent a lot of time on LinkedIn, and in my opinion, it’s a fantastic platform for networking with Canadian professionals in the business world.


Statistics from OnlyFans users

We move on from the typical social networking applications and have a look at the statistics provided by OnlyFans. This is a platform that operates on a subscription model and enables content providers to generate revenue by providing their paying customers with access to unique material. Surprisingly, fifty percent of the users of the OnlyFans site are located in the United States.

It’s common knowledge that Canadian women are stunning, and a lot of them have capitalized on the opportunity presented to them by OnlyFans to get subscribers and turn those fans into a source of money for themselves. I personally know a couple of the Canadian models that are on OnlyFans, as well as a few of their managers. Since February, they have been able to generate a seven figure income from this platform thanks to the individuals who subscribe to their fitness instruction videos. Their most recent video report provides insights from emerging communities that boosted awareness among older age groups, for example, of the advantages of staying healthy.


Spotify users and Stats

Spotify is now one of the most widely used social networks in Canada because of its music streaming capabilities. According to the findings of a survey that was conducted in 2020, 75.7% of respondents from Canada said that they have listened to music online during the previous six months. The fact that Spotify users have access to millions of songs and an exceptional discovery algorithm contributes to Spotify’s popularity among its user base. It is not difficult to see why Spotify is so popular in Canada given that 62.9% of users in the nation make use of the platform.

While I was living in Toronto, I came to the realization that music plays such a significant role in Canadian culture. As a result, it does not surprise me that Canada has a significantly larger number of Spotify users when compared to the number of Facebook users and Facebook messenger users in Canada.


Statistics about Pinterest usage

Moving on to Pinterest statistics, this platform is becoming more and more popular in the Canadian market. The most recent statistics suggest that there are at least 5.3 million people in the United States who actively use Pinterest. This places the country’s user base for the platform at the 10th biggest in the world. It is anticipated that the number of users would keep growing between the years 2022 and 2028, ultimately reaching a total of 3 million people. As of May 2022, thirty percent of internet users in the United States reported seeing content from Pinterest inside their social media feeds. In addition, 39% of American internet users who are aware of Pinterest make use of it. This is unequivocal evidence that Pinterest is a platform that is on the rise and is getting increasing momentum not just in Canada but also throughout the globe.

I noticed that many Canadian news organizations were promoting their news articles to users of Pinterest in Canada and throughout North America. In fact, I have some friends who have built an entire arts and crafts business using Pinterest alone, without promoting it to Instagram users in Canada or on any other social network.


Utilization of WhatsApp in Canada

Over ninety percent of people who use the internet in Canada have a WhatsApp account, making it one of the most widely used messaging platforms in that country. YouTube is the most popular video-sharing website, with 29.9 million members, putting it in second place after Facebook, which has 36 million users. Instagram also has a sizable following in the nation, with 15 million people using the app on a regular basis. It is anticipated that there will be between 4.3 billion and 5 billion individuals using the internet all over the globe by the year 2021, with a significant portion of those people residing in Canada and using Facebook.

It wasn’t until I came to Canada that I started using Whatsapp regularly. The messaging service on Facebook was my go-to choice. But I can say for sure that whenever I went to Vancouver and met new people, whether it was on the streets or at a social event, we always shared our contact information using Whatsapp. This was the case even when the individuals I met were active Facebook users.


Utilization of the Internet in Canada

Canada is home to an astounding 50 million people who use the internet, giving it a proportion of active users vs population of 69.1%, according to the most recent data that have been recorded. When compared to how much lower the number was only a few short years ago, this is an outstanding statistic to have reached. However, this is just one aspect of the whole narrative. There has also been an increase in the number of people using social media platforms particularly Facebook in Canada; it is projected that by January 2020, up to 69% of the population will be monthly active users of social media platforms.

Particularly, WhatsApp is a highly popular option, since 81.3% of Canadians use it as their major means of communication. This statistic demonstrates how widespread its use is. This is not unexpected when you take into account the fact that it provides a variety of entertainment options, a virtual connection with friends and family members, access to subjects that are currently popular, and other features.


The proportion of Canadians who have access to the internet as a share of the total population

I was taken aback when I learned that the percentage of the population that has access to the internet in Canada is more than 65%, which is a number that is higher than the average for the whole globe. This indicates that more than 34 million people in Canada make use of the internet, which is equivalent to a proportion of the population of that country.

This figure is only likely to grow in the future as a result of the fact that WhatsApp is now the most popular social media platform in Canada. It is mind-boggling to consider how much the number of people using the internet in Canada has increased over the last few years, and I am excited to see what kinds of innovations may emerge as a result of this expansion.


Statistics Relating to Individuals in Canada Who Make Use of the Internet and Other Social Media Platforms

The most recent estimates suggest that the number of people using the internet and other social media platforms in Canada is staggering as of the year 2021. This year, it is projected that 81.3% of Canada’s population is engaged on social media, while the staggering number of internet users in the nation is 34.73 million.

This indicates that close to two thirds of the population in Canada has access to some kind of electronic communication, namely the internet. With 35.15 million members, Facebook has established itself as the most popular social network in the nation. Additionally, there are 18.97 million individuals in Canada who use WhatsApp as a means of communication, making it one of the most popular platforms. It is abundantly obvious that the adoption of digital technology in this country has reached an impressive level, and this trend is expected to continue.


What social media does Canada use?

Canadian use social media platforms like YouTube, Instagram, and TikTok, which are among the most popular social media sites used in Canada, along with Facebook, Snapchat, WhatsApp, and Pinterest. YouTube (with 98 percent of the market share), Facebook (95 percent), WhatsApp (90 percent), and Instagram make up the top four most popular social networks in Canada among active users (77 percent)

According to the findings of my study, Facebook is the most popular platform in the nation, with more than 32 million members. Additionally, WhatsApp is quite well-liked, as shown by the fact that approximately 90% of those who use the internet have access to it. And last but not least, Instagram is still dominating the social media landscape as the “King of all social media networks,” with women making up 57.2% of its user base in the nation.


Is there a lot of use of Twitter in Canada?

Yes, Canadians use Twitter in large numbers. With over 11 million people actively logging in each month, Twitter is predicted to be the third most popular social media website in Canada in December 2022, according to SimilarWeb. Twitter is particularly well-liked among younger Canadians; in fact, roughly 28 percent of the country’s population between the ages of 18 and 24 is active on the network. Because of this, Twitter is an excellent platform through which to communicate with younger consumers in Canada.


Is it usual to use Snapchat in Canada?

Yes, it’s common to use Snapchat in Canada. There is a sizable user base for Snapchat spread out over the whole of Canada. It differentiates itself from other social networks in that its users have control over the material that they share with their connections. Because of this, young people in Canada like the freedom to control the narratives they create and post on the platform, and they adore the video format. This has made Snapchat popular to the youth in Canada.

I really hope that you liked reading my post regarding the usage of social apps in Canada and the statistics that accompany them. It took me a considerable amount of time to develop, and going forward, I want to update it annually to reflect the most recent statistics, which I will discuss with you. Please don’t hesitate to get in touch with me if there is anything else that you would want me to change, update, or take off of this website.