Social Media Usage in Canada (Users Statistics)
Are you curious to be taught which social media platforms Canadians use probably the most?
D you need to know different helpful social media statistics about customers in Canada?
What are the social media websites which can be probably the most extensively used in Canada?
When I bought up this morning, one of many first issues I wished to do was analysis and acquire knowledge on the numerous social media networks which can be common in Canada.
As a outcome, I performed a big quantity of analysis (eight hours’ price, to be exact), gathered the entire data and statistics that I may find, and included them into the next weblog article.
Here are statistics about social media utilization and customers in Canada:
Users statistics on Social Media Platforms in Canada
It ought to come as no shock that varied social media platforms are so common in Canada on condition that roughly 70 % of the inhabitants is comprised of lively customers who log in no less than as soon as a month. With 35.15 million customers, Facebook is the most well-liked platform, adopted by YouTube (98%), WhatsApp (90%), and Instagram (77%).
According to statistics overlaying the interval from December 2021 to December 2022, Android has the most important share of customers in Canada, with 54.95%, adopted by Windows, which has 19.59%, and IOS, which has 1%. In addition, it has been proven that WhatsApp and Facebook are the most well-liked social media networks in Canada, with 90% of web customers having accounts on both platform. Facebook and WhatsApp have been acknowledged as the most well-liked social media networks in Canada. Twitter, LinkedIn, Spotify, Pinterest, and OnlyFans are a number of of the numerous extra outstanding social networks.
Statistics concerning the Use of Social Media in Canada by age (Stats)
Kepios analysis signifies that the variety of folks by age group utilizing social media platforms in Canada has been steadily rising over the course of the final yr. There was a 7.2% development in the variety of month-to-month lively customers from the yr 2021 to the yr 2022, which corresponds to an extra 2.8 million individuals coming into the ranks. This growth can also be seen in the recognition of varied purposes, with Android taking the lead with 54.95 % of the person share. IOS comes in second place with 19.59%, adopted by Windows. It is clear that Canada is seeing an increase in the utilization of social networking websites, and evidently this sample will proceed as an growing variety of people be part of the web neighborhood.
Users of the social networks Facebook and Instagram in Canada, in addition to in North America as a complete, are on the rise for folks of all ages, however that is significantly true for customers in the youngest age group, which is below 20 years outdated. This yr has seen a gradual lower in the variety of younger Facebook customers below the age of 20, as adolescent customers on social networks in Canada and round North America are utilizing Facebook much less usually than in earlier years.
I personally like the entire content material makers and influencers who come from Canada’s varied social networks. Since I’m such an enormous lover of touring, trying effectively, and consuming, I observe fairly a number of of the individuals who work in the style, meals, and journey industries.
Statistics from Facebook
Moving on to Facebook, this social media community has a person base of 32 million folks, 51.5% of whom are feminine and 48.5% of that are male. It has a attain of about 70 % of the inhabitants in Canada, making it the most well-liked social community in the nation. The varied providers that Facebook gives, together with as messaging and information feeds, are largely chargeable for the social networking web site’s immense recognition in the nation. In addition to offering amusement and a way of sustaining connections with family and friends, it additionally permits customers to be abreast of unfolding occasions and fashions in the world right now. It ought to come as no shock that Facebook maintains its place on the prime of the listing contemplating the continued significance of the utilization of social purposes in Canada.
My opinion is that social media customers in Canada are steadily shifting away from Facebook and towards different social networking websites, as might be seen by the big variety of Instagram customers in the nation; nevertheless, I nonetheless know many enterprise homeowners, a lot of whom are my shut pals, that also love to make use of Facebook and Facebook Messenger to have interaction with their clients, get extra followers and hold them knowledgeable, enhance consciousness for his or her enterprise representing their ardour, and velocity up their enterprise growth. This is even though I imagine social media customers in Canada are slowly shifting away from Facebook
Comparatively talking, making a Facebook web page is extra easier and cheaper than creating a web site, thus it’s no shock that many different nations have adopted this observe.
The Numbers Behind Youtube
YouTube comes in at quantity two on the listing of the most well-liked social media websites in Canada, with a complete of two.52 billion lively customers, which represents 85.7 % of the full variety of web customers. According to a examine that was performed in 2021, it was discovered that 44.4% of respondents used social media, and YouTube accounted for 35.6% of that quantity. This cookie is used for figuring out the customer browser on re-visits to the web site, and the examine discovered that 44.4% of respondents used social media. Additionally, this cookie through embedded YouTube movies captures nameless statistical knowledge that’s useful to advertisers in understanding the worldwide panorama of social media.
Because I’ve a number of pals and coworkers who’re Canadian, I can attest to the truth that Canadians like using YouTube simply as a lot as I do. In explicit, for trying to find Canadian content material, music, recipes, and knowledge on all kinds of matters whereas consuming breakfast or lunch, the identical method that I do each morning.
The Numbers Behind Twitter customers
Over the course of the final a number of years, Canada has seen a steady rise in the variety of lively customers on the social media platform known as Twitter. As of the month of October 2022, there have been 544 million folks in the nation who used Twitter. This is an illustration of the affect that social media platforms have in Canada and the extent to which they’re used throughout the nation. Even if Twitter is just not as common as a few of the different platforms for social media, it nonetheless has a big presence in the nation and could also be used for environment friendly communication and advertising causes, that is why many individuals purchase Twitter followers in Canada.
We had been all utilizing Twitter collectively, significantly to maintain up with American information and tech information whereas I used to be in Canada for a number of months. While I used to be there, I met a number of American expats who had been residing in Colombian cities like Toronto and Montreal.
The Numbers Behind Instagram customers
Moving on to Instagram, this social media web site has been seeing constant enlargement in Canada. According to the statistics, it has a really respectable variety of lively customers in Canada, amounting to 77 % of all customers. The most lively age teams on Instagram in Canada are these starting from 18 to 24 years outdated (30.1%) and people starting from 25 to 34 years outdated (31.5%) respectively. It is essential to notice that the expansion of Instagram amongst girls over 65 years outdated was over 1.3% in 2021, whereas the rise amongst males over 65 years outdated was simply 1%.
Instagram is, in my opinion, nonetheless the most well-liked social community, significantly amongst younger ladies who’re below the age of thirty. As an expat who has spent a big period of time residing in Canada, I can say with confidence that that is the case. It’s widespread information that girls in Canada have a ardour for taking gorgeous images, and after some analysis, I found that Instagram is the perfect social media platform for this section of the inhabitants and that is why many individuals buy Instagram followers in Canada.
TikTok’s Stats and Information
TikTok has established itself as a frontrunner amongst younger folks in Canada as the usage of social media continues to achieve traction right here. According to the promoting sources offered by ByteDance, it was the third hottest social media community in Canada in early 2022, with 13.65 million members aged 18 and older in the nation. On the platform, guests spend a median of three minutes and 32 seconds of their time, they usually browse 8 pages throughout every go to (Similarweb-Tiktok, 2021). It is abundantly evident that TikTok has quickly developed into an integral part of day-to-day life in Canada.
I used to be actually on a enterprise journey in Canada on the time when TikTok was first launched there, so it left an impression on me. Teenagers could possibly be seen dancing everywhere in the streets of Montreal and in the purchasing malls. They had been making these amusing dance movies and submitting them on TikTok in the hopes that they might go viral. That’s why many individuals buy TikTok followers in Canada.
The Numbers Behind Snapchat customers
Additionally, 32 % of Snapchat’s lively customers go to the location each day, making it one of the crucial common social media platforms in Canada. According to the data offered by the agency, there have been 17.95 million customers of this multimedia messaging app in Mexico in the month of January 2021. The share of Canadians who use Snapchat each day averages out to 46%, with 27% utilizing the app weekly and 27% utilizing it much less usually. Snapchat has confirmed to be an efficient advertising instrument for companies, in half as a result of it permits customers to shortly talk with the folks they’re attempting to succeed in.
Although I don’t use Snapchat myself, I’ve learnt by way of a Canadian companion that it’s fairly common amongst customers in Canada. My companion is from Canada. My investigation into the statistics of Snapchat has led me to the conclusion that, of all of the social networks obtainable in Canada, Snapchat is unquestionably one of many ones that enjoys the best degree of recognition among the many nation’s residents.
Statistics from Linkedin customers
Moving on to LinkedIn statistics, the business-oriented social networking web site has 11.99 million members in Canada. This is a unbelievable likelihood to community with professionals in addition to different people in the nation who’ve comparable pursuits. Women make up 44.5% of the person inhabitants, whereas males make up 55.5% of the person base. LinkedIn additionally offers advertisers with a month-to-month promoting viewers attain statistic that’s calculated based mostly on the full variety of customers registered with the platform. Because of this, corporations are capable of market their items and providers on to the people who find themselves most certainly to have an interest in them, making this a unbelievable platform for elevating their profile and establishing their model.
When I first arrived in Canada, it had solely been a number of years since I had left the United States. When I used to be searching for a brand new job, I spent numerous time on LinkedIn, and in my opinion, it is a unbelievable platform for networking with Canadian professionals in the enterprise world.
Statistics from OnlyFans customers
We transfer on from the standard social networking purposes and take a look on the statistics offered by OnlyFans. This is a platform that operates on a subscription mannequin and permits content material suppliers to generate income by offering their paying clients with entry to distinctive materials. Surprisingly, fifty % of the customers of the OnlyFans web site are situated in the United States.
It’s widespread information that Canadian ladies are gorgeous, and numerous them have capitalized on the chance introduced to them by OnlyFans to get subscribers and switch these followers right into a supply of cash for themselves. I personally know a few the Canadian fashions which can be on OnlyFans, in addition to a number of of their managers. Since February, they’ve been capable of generate a seven determine revenue from this platform due to the people who subscribe to their health instruction movies. Their most up-to-date video report offers insights from rising communities that boosted consciousness amongst older age teams, for instance, of some great benefits of staying wholesome.
Spotify customers and Stats
Spotify is now one of the crucial extensively used social networks in Canada due to its music streaming capabilities. According to the findings of a survey that was performed in 2020, 75.7% of respondents from Canada mentioned that they’ve listened to music on-line in the course of the earlier six months. The undeniable fact that Spotify customers have entry to thousands and thousands of songs and an distinctive discovery algorithm contributes to Spotify’s recognition amongst its person base. It is just not tough to see why Spotify is so common in Canada on condition that 62.9% of customers in the nation make use of the platform.
While I used to be residing in Toronto, I got here to the belief that music performs such a big position in Canadian tradition. As a outcome, it doesn’t shock me that Canada has a considerably bigger variety of Spotify customers when in comparison with the variety of Facebook customers and Facebook messenger customers in Canada.
Statistics about Pinterest utilization
Moving on to Pinterest statistics, this platform is turning into an increasing number of common in the Canadian market. The most up-to-date statistics counsel that there are no less than 5.3 million folks in the United States who actively use Pinterest. This locations the nation’s person base for the platform on the tenth greatest in the world. It is anticipated that the variety of customers would continue to grow between the years 2022 and 2028, finally reaching a complete of three million folks. As of May 2022, thirty % of web customers in the United States reported seeing content material from Pinterest inside their social media feeds. In addition, 39% of American web customers who’re conscious of Pinterest make use of it. This is unequivocal proof that Pinterest is a platform that’s on the rise and is getting growing momentum not simply in Canada but additionally all through the globe.
I seen that many Canadian information organizations had been selling their information articles to customers of Pinterest in Canada and all through North America. In reality, I’ve some pals who’ve constructed a whole arts and crafts enterprise utilizing Pinterest alone, with out selling it to Instagram customers in Canada or on some other social community.
Utilization of WhatsApp in Canada
Over ninety % of people that use the web in Canada have a WhatsApp account, making it one of the crucial extensively used messaging platforms in that nation. YouTube is the most well-liked video-sharing web site, with 29.9 million members, placing it in second place after Facebook, which has 36 million customers. Instagram additionally has a large following in the nation, with 15 million folks utilizing the app frequently. It is anticipated that there can be between 4.3 billion and 5 billion people utilizing the web everywhere in the globe by the yr 2021, with a good portion of these folks residing in Canada and utilizing Facebook.
It wasn’t till I got here to Canada that I began utilizing Whatsapp recurrently. The messaging service on Facebook was my go-to alternative. But I can say for positive that every time I went to Vancouver and met new folks, whether or not it was on the streets or at a social occasion, we at all times shared our contact data utilizing Whatsapp. This was the case even when the people I met had been lively Facebook customers.
Utilization of the Internet in Canada
Canada is dwelling to an astounding 50 million individuals who use the web, giving it a proportion of lively customers vs inhabitants of 69.1%, in keeping with the latest knowledge which were recorded. When in comparison with how a lot decrease the quantity was only some quick years in the past, that is an excellent statistic to have reached. However, this is only one side of the entire narrative. There has additionally been a rise in the variety of folks utilizing social media platforms significantly Facebook in Canada; it’s projected that by January 2020, as much as 69% of the inhabitants can be month-to-month lively customers of social media platforms.
Particularly, WhatsApp is a extremely common possibility, since 81.3% of Canadians use it as their main technique of communication. This statistic demonstrates how widespread its use is. This is just not surprising whenever you keep in mind the truth that it offers a wide range of leisure choices, a digital reference to family and friends members, entry to topics which can be at present common, and different options.
The proportion of Canadians who’ve entry to the web as a share of the full inhabitants
I used to be shocked after I discovered that the share of the inhabitants that has entry to the web in Canada is greater than 65%, which is a quantity that’s greater than the common for the entire globe. This signifies that greater than 34 million folks in Canada make use of the web, which is equal to a proportion of the inhabitants of that nation.
This determine is just prone to develop in the long run on account of the truth that WhatsApp is now the most well-liked social media platform in Canada. It is mind-boggling to contemplate how a lot the variety of folks utilizing the web in Canada has elevated over the previous couple of years, and I’m excited to see what sorts of improvements might emerge on account of this enlargement.
Statistics Relating to Individuals in Canada Who Make Use of the Internet and Other Social Media Platforms
The most up-to-date estimates counsel that the variety of folks utilizing the web and different social media platforms in Canada is staggering as of the yr 2021. This yr, it’s projected that 81.3% of Canada’s inhabitants is engaged on social media, whereas the staggering variety of web customers in the nation is 34.73 million.
This signifies that shut to 2 thirds of the inhabitants in Canada has entry to some sort of digital communication, particularly the web. With 35.15 million members, Facebook has established itself as the most well-liked social community in the nation. Additionally, there are 18.97 million people in Canada who use WhatsApp as a way of communication, making it one of the crucial common platforms. It is abundantly apparent that the adoption of digital expertise in this nation has reached a powerful degree, and this pattern is predicted to proceed.
What social media does Canada use?
Canadian use social media platforms like YouTube, Instagram, and TikTok, that are among the many hottest social media websites used in Canada, together with Facebook, Snapchat, WhatsApp, and Pinterest. YouTube (with 98 % of the market share), Facebook (95 %), WhatsApp (90 %), and Instagram make up the highest 4 hottest social networks in Canada amongst lively customers (77 %)
According to the findings of my examine, Facebook is the most well-liked platform in the nation, with greater than 32 million members. Additionally, WhatsApp is kind of well-liked, as proven by the truth that roughly 90% of those that use the web have entry to it. And final however not least, Instagram remains to be dominating the social media panorama because the “King of all social media networks,” with ladies making up 57.2% of its person base in the nation.
Is there numerous use of Twitter in Canada?
Yes, Canadians use Twitter in massive numbers. With over 11 million folks actively logging in every month, Twitter is predicted to be the third hottest social media web site in Canada in December 2022, in keeping with RelatedWeb. Twitter is especially well-liked amongst youthful Canadians; in reality, roughly 28 % of the nation’s inhabitants between the ages of 18 and 24 is lively on the community. Because of this, Twitter is a wonderful platform by way of which to speak with youthful customers in Canada.
Is it typical to make use of Snapchat in Canada?
Yes, it is common to make use of Snapchat in Canada. There is a large person base for Snapchat unfold out over the entire of Canada. It differentiates itself from different social networks in that its customers have management over the fabric that they share with their connections. Because of this, younger folks in Canada like the liberty to regulate the narratives they create and put up on the platform, they usually adore the video format. This has made Snapchat common to the youth in Canada.
I actually hope that you simply appreciated studying my put up concerning the utilization of social apps in Canada and the statistics that accompany them. It took me a substantial period of time to develop, and going ahead, I need to replace it yearly to replicate the latest statistics, which I’ll focus on with you. Please do not hesitate to get in contact with me if there may be anything that you’d need me to alter, replace, or take off of this web site.